About Us

We deliver objective and independent advice on how to get the very best out of your Media Agency

Longhurst Communications is a consultancy working with a number of UK plcs, including several in the FTSE 100. We are experts in how the media market works and we act as an intermediary between Advertisers and their Agencies, thereby saving Clients the cost of trying to manage an excellent commercial relationship with their Agencies soley under their own steam.

  • Technology has changed the way media is bought

    Agencies are able to recommend media plans based on sophisticated and multiple targeting techniques that match the Advertiser's segmentation analysis including behavioural activities. They are not so good at providing assurances that these customers will actually be reached. Assurances normally amount to 'black box' answers without evidence. We are adept at lifting the lid on black boxes to advise Clients on what they are really buying.

  • Data play a key role

    It is critical that data the Agency use to measure success matches with the Advertiser's data architecture, otherwise a single view of the customer is unlikely to ever be achieved. Moreover amongst so much data, the Agency has an opportunity to pick and choose which elements it presents as meaningful. We examine vast amounts of data to audit the validity of the KPIs that they Agency may have set itself.

    • The Value we offer

    • Most busy Marketers have limited time to devote to the commercial side of the relationship that they have with their Agencies

      We find that Client resource in-house is not fully equipped to understand the real detail and nuances that deliver significant savings and improved levels of effectiveness. We tailor services to fit sensible budget levels to provide a first-rate level of resource and expertise focused on optimising savings and effectiveness without an expensive in-house overhead.

    • Transparency and Trust

      Its starts with your Agency relationship - whether or not you feel they are open with you. If you have concerns but cannot be sure, it is a good idea to speak to an independent expert. This can be done in absolute confidence to establish the correct questions to ask, or we can help you directly and engage with the Agency to build a solid understanding. If at the end of this process it also becomes clear that the contract with the Agency is not market competitive, then we offer services to assist your legal people in drafting a thorough and robust Agreement to take you forward with your Agency on a new footing.

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    Some of out Clients