Paul set up Longhurst Communications in 2005 to offer Companies advice on how to drive new financial efficiencies and improvements in best practice across all business aspects of Media Planning and Buying. The company operates differently to a Media Agency in that it does not plan and buy media and has no vested interest in making money from transactions with Media Owners, or earning income from Media Agencies. Therefore a lot of Paul’s work involves providing Advertisers with totally objective and neutral advice on the commercial relationship they have with their Agencies and the Media Owners. Paul started out as a media buyer - buying television airtime for the likes of Nestle, Coca Cola, Heinz, BT, Audi Volkswagen and Nat West. He has spent over 20 years in a number of large advertising and media agencies including BBH where he was Joint Media Director responsible for the media buying operation and developing its international capabilities. Later Paul joined Lowe Lintas in Paris where he was European Media Director responsible for running all of Unilever’s media strategy across Europe. Other international media experience includes global work for HP, Levis and Dunhill. In his management capacity at various Agencies at board level, Paul gained invaluable experience on how finances work within agencies and how media is traded to deliver multiple income streams for the Agency. Paul set up a joint venture called Quantum with what was then BLM to form one of the very first Digital Media Agencies in 1998 - gaining many Blue Chip Clients including Thomas Cook and Domino's Pizza. BLM and Quantum were subsequently bought by Havas Media.