Media Buying
Longhurst Communications is an intermediary providing commercially focussed consultancy services to Advertisers to ensure they get the very best out of their Media, Agencies including media buying rates, rebates and fee negotiations. We specialise in Agency contract negotiations, media price negotiations, cost control,unravelling Agency hidden income and financial recovery.
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Media Strategy
We are also experts in understanding media strategies, planning techniques, research, data and digital media, especially how to leverage the Agencies' access to vast amounts of data and market leading ad technologies.
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Agency Selection
We have managed over £280 million of pitch tenders including international assignments.
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Media Auditing
In a digital era where conventional ways of auditing media buying are increasingly becoming redundant, we offer bespoke solutions which are based on cost effectiveness and not simple benchmarks derived from a muddled pool of data which are far from transparent.
< MOREWhat we don't do!
We do not take any fees or any form of income whatsoever from Agencies or Media Owners. This sets us apart from our competitors.
We do not work with any of our Client’s competitors.
We do not use any of our Client’s information and data to advise others or create ‘pricing pools’ to provide benchmarking for other Clients .
Benefits of working with us
Savings
We help advertisers understand if they are over-spending
This could be because of paying higher than market prices or inefficient deployment strategies.
Confidence
Trusting your Agency
We grade Agencies on the amount of transparency they provide - such that marketers can have confidence in the advice the Agency is providing.
Testimonials
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Jeremy Hipkiss:
Group Sales and Marketing Director
Barratt Developments plc
"Providing services to Barratt Developments for over 9 years - assisting us in auditing, agency pitches and agency contract negotiations. They have done a great job of thoroughly auditing and benchmarking our media, print, creative and digital agencies and costs. They follow a rigorous process driven by data analysis and have an inside track on how the agencies operate.This has provided real value to our business, reduced costs in real terms and improved our marketing effectiveness. Every organisation that aspires to have results driven marketing that drives profitable sales should work with an organisation like this."
